This is part two of a series about building internal links in order to increase your ranking in the search engines.

Part 2 is Wordpress specific. If you have a regular site or another type of blog software, then this won’t apply. But, for those who do have a Wordpress blog, this is a must read. (If you do have a regular site, you can hardcode the concepts talked about in this post for the same benefits.)

If you want to get some easy, relevant, and a great amount of internal backlinks, then you need to download the Related Posts plug-in, available here. What this plug-in does, is add a few links at the bottom of each of your posts, that link to other posts that are similar to the one that you just wrote. The benefits of this are great.

The first benefit is internal linking with keyword rich text. If you write your titles with keyword rich text (which you should be doing), then using the Related Posts plug-in, you will get an internal link to that post with the keyword rich text that you chose originally. This will help that page (and all others that are listed with the Related Posts plug-in) to rank higher in the search engines.

The second benefit is that it can keep people on your site longer. If they like what you read and want to read more about that particular subject, then they will probably click one of the related posts provided by the Related Posts plug-in, which will keep them on your site longer (the benefits of having them on your site longer are obvious).

The third benefit is the authority that you will get from having those links on a related page. Having any backlink on any page is good. But, if you have a backlink on a page that has a subject related to the link, then it increases the value of that link. Therefore, when the plug-in generates the links, it generates a link that is relevant, and therefore a higher value link.

If you have a Wordpress blog, you need to install this plug-in. Not only will it allow you to build internal links, build higher value links, but it also allows your readers to find other posts you have written on a similar topic, keeping them on your page longer, and exposing them to more advertisements.

Please check out the other posts in this Internal Link Building series….

Using Internal Linking to Build Backlinks - Prequel
Using Internal Linking to Build Backlinks - Part 1
Using Internal Linking to Build Backlinks - Part 2
Using Internal Linking to Build Backlinks - Part 3
Using Internal Linking to Build Backlinks - Part 4
Using Internal Linking to Build Backlinks - Part 5
Using Internal Linking to Build Backlinks - Part 6