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Home » Link Building

Link Building Tip: Build Backlinks to Internal Pages Too

Submitted by R.J. Breakaway Adams on Friday, 13 June 200813 Comments

When commenting for backlinks, don’t just stick to one set of keywords and one URL. If you didn’t know, I am a huge fan of commenting on dofollow blogs in order to get solid backlinks to your site. In fact, I even created a list of blogs with dofollow in my search engine called DoFollow Diver, in order assist people in getting more backlinks to their site.

But, when commenting, we can get stuck in the ritual of using the same keywords for our name … probably our main keyword. We also can get stuck in building links to only our main index page, and not to various pages throughout our site. I am guilty of this for sure.

But, it’s not maximizing the benefit we can get to our site. So, here are a few of the reasons it is necessary to build links with different keywords and to different pages on your site, not just the index:

1) Your inner pages may be more relevant to a certain page you’re commenting on.
I often live by the motto… “Any link is a good link.” But, not every link is a GREAT link, and some only give just a little bit of a boost, nothing much to make any type of difference. If you have a post about dofollow blogs search engines on your dofollow blog, and I go and comment on that blog with my main index page, I’ll get SOME relevance, but not too much. But, if I leave a comment with the Dofollow Diver URL, then I’ll have much more relevance and the link will be worth a lot more, even though it’s the same page, one link is just a lot more relevant. When commenting on a post, think about what the most relevant blog post of yours is, and use that to comment with.

2) Linking only to your homepage doesn’t look natural.
Yah, a majority of the times, when people link to your site, they link to the homepage of your site… but NOT always. But, if you are always using your main index URL when commenting, that won’t look natural. Instead, mix it up… in addition to the relevance reason above, the diversification effect will also help you. It will help you to rank for some longer tail keywords that you may or may not be targetting. You should probably aim for about 75% to your main index page, and about 25% to your internal pages. These aren’t hard numbers, and you need to experiment with what works best for you.

3) More organic traffic.
Ultimately, the main goal of building links, is to increase search engine traffic. But, the more links your page is on, the more exposure you have from people wanting to click on those links. To use the example from the first point, if I am commenting on a blog post about dofollow blog search engines, and I comment with the inlineseo.com URL, then yah, some people might click through, but not too many. But, if I comment with the dofollow diver URL, and use the name “dofollow blogs search engine” people who are at the blog post looking for dofollow blog search engines may very well click through on my comment URL, giving me more visitors, more subscribers, and more people able to click on ads, ultimately meaning more money for me.

So when commenting, and posting your URL somewhere, don’t just use your main index page, use the most relevant page on your site, and then use that to post the link, in order to increase your search engine rankings, in order to make it look more natural, and to ultimately drive more traffic to your site.

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13 Comments »

  • dinesh said:

    Thank you for some great tips, i will definitely follow them

    dineshs last blog post..Search Engine Survey

  • Susan said:

    This is a great list of link tips!

    Susans last blog post..Hanami

  • Weddings in Sacramento said:

    Is this what they mean when they say you should be creating “deep links”?

    For example, if I were to make my link to my “No Cheese” sub page:

    Non-cheesy Sacramento DJs

    this would be a Deep Link to one of my internal pages, correct?

  • Breakaway said:

    Yes sir….exactly….

  • Julia from Fast Blog Finder said:

    Thank you for the tips. I’ve been always used a link to my website’s main page when builing links. I should think about deep links too. I’m also submitting my website to directories. The directories accept only a link to the home page, they don’t allow deep links. As to the keywords, I completely agree one should vary them. The same anchor text for all the links doesn’t look natural.

  • Links Roundup - June 17th 2008 (author) said:

    [...] Link Building Tip: Build Backlinks to Internal Pages Too [...]

  • All Weeds Episodes said:

    So when commenting, and posting your URL somewhere, don’t just use your main index page, use the most relevant page on your site, and then use that to post the link, in order to increase your search engine rankings, in order to make it look more natural, and to ultimately drive more traffic to your site.

    You said use the more relevant urls, wouldn’t you use the page title () for the anchored text or do you still use your main name?

  • Breakaway said:

    Yah, use targetted keywords….. when i said use more relevant urls, i mean more relevant posts (but not all sites are blogs, thats why i said more relevant URLs instead of just more relevant posts)

  • Perfect Blogging - Hot Links for Bloggers June 19, 2008 (author) said:

    [...] Backlinking to internal pages - Link Building Bible [...]

  • Gadgets said:

    Yes breakaway you are right. Initially I was promoting my home page only later when I knew the that internal pages should also be promoted in order to get organic traffic and looks genuine. I also like your technique of dofollow driver url. I am reading so many blogs but this dofollow driver url I have never been to such pages. Now onwards I wil follow this technique only.
    Breakaway carry on posting such type of unique posts which I am not getting in other blogs.
    Thanks

  • Online Bookstores said:

    Your DoFollowDiver is one of the best blogging tools out there. I’m hesitant even to write about on my other blog. I want to keep it alll to myself. Seriously - thanks a bunch for the effort put into making it a very useful tool. It was nice to see my blog pop up in a few of the results.
    Bruce

  • Want More Blog Traffic? Forget About Technorati And Try This Fast Trick (author) said:

    [...] Link Building Tip: Build Backlinks to Internal Pages Too [...]

  • KeyCanada said:

    Thanks for the tip, however, does this only matter once you start getting lots of links? or should you vary your backlinks from the stat?

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