Got a new mobile app that needs marketing? I wish I could say there’s an app for that, but for in-house search engine marketing managers, marketing a new mobile app involves a lot of the same elbow grease and detailed, tactical campaign work as a search engine marketing campaign.
The App’s (Finally) Approved
After a lengthy wait, your company’s iPhone, iPad or Android app is approved for download. Hurrah! Hopefully the development team built in great keywords to the app name and description to give the best advantage possible for being found in app store searches, so it’s time to move onto promoting the app outside the app stores.
Coordination is key to app promoting success. The more downloads generated in a short period of time, the better the app store ranking for Gabblet. Launching PR, main website and email promotion, and paid campaigns in as coordinated an effort as possible will help drive a burst of interest and hopefully downloads.
Any in-house search engine marketer can easily create an AdWords or AdCenter campaign promoting the app. For the best ROI and quality score, targeting keywords specific to the app (versus apps generally) makes the most sense.
For example, buying keywords for “iPhone apps” will generate lots of impressions, but a likely low CTR, quality score and download return (particularly if the app isn’t free).
But more targeted keywords, for example, “iPhone currency converter app” make perfect sense to purchase. Needless to say, it makes sense to run this campaign targeted to mobile devices, but you may also want to target desktops and laptops in a separate campaign as people may browse for apps via their computers.
Another good tactic is to create a Facebook ad campaign and target profiles interested in the app’s subject area (e.g., fantasy baseball) as well as profiles interested in mobile apps and technologies (e.g., iPhone apps, Android phones).
Tactics To Drive Efficient Paid Downloads
Once all the traditional marketing channels in-house search engine marketers are experienced running are covered, it’s time to look at mobile specific channels.
The most common tactic is to run paid marketing campaigns on a relatively low cost CPC basis with specialized mobile advertising networks like AdMob (Google owned) and iAd (Apple owned). These networks serve mobile banner and in-app advertising targeted to geographic and device specific audiences.
Both platforms support reporting on downloads to help refine campaigns and budgets, and account managers can refine matching placements once sufficient data is collected. Additionally, Google AdWords offers in-app advertising as well, with the ability to target placements in particular apps that are a good target audience fit.
Budget Not A Factor? Splurge On Pricier Placements
If the sky’s the limit in terms of app marketing spend, there’s plenty of pricier options for promotion. Mobile YouTube takeovers are available from Google, a great way to capture a broad mobile audience. Video ads (at a pricier CPC) are also available from AdMob.
Engaging in print advertising, or leveraging an ongoing print campaign to include a barcode or QR code to scan with a mobile phone to link to download the app is a great offline channel tactic. Contacting Apple for in-store app demo events is another offline strategy to generate buzz and interest.
The primary goal of any campaign is to drive downloads, especially in an effort to enhance app store rankings. For paid apps, additional metrics around revenue, cost per download and ROI are immediately relevant.
For free apps, cost per download is a good metric to measure, but can be hard to pinpoint an appropriate value. Many free apps have downstream revenue associated with them for transactions or advertising revenue, that can also be measured.
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Link Building Services
Link Building plays a remarkable role for higher expression for engine placement and to generate plenty amount of web traffic for a particular site. The secret does not lie in some enchantment but a strategic conduct to aid generates enough traffic for your site. These kinds of companies enhance site’s rankings on research engines. Search engine optimization is a single of a kind which stands for Look for Engine Optimization. It can be with definite keywords or phrases that a target is located and also the rank of a web page is supported to get an encouragement with comparative and high quality traffic.
You need to choose a right link building service provider for your business to obtain proper link popularity and higher search engine rankings. If you are located in the top positions of the search results, you will automatically delight more visitors to your website. More visitors to the website mean a lot of customers who will potentially be searching for products or services of your site. Many of them will be actually commuted into buyers of your products or service. The business will naturally improve and you will generate better revenue.
Your website should be properly promoted by an individual with the main purpose to get high search engine rankings and for that you will require capable link building strategy. Getting a maximum exposure and receiving high volume of traffic to the website is the ultimate need of a commercial website. Link building services that you engage should be able to provide proper linking support with inbound links form legal sites.
All in all, if you want your website to compete then you will want to get in contact with a reputable link building company to help you with your strive. Keep your mind at ease and watch your traffic and profits grow through a link building services.
Now the Question arises that why you should hire link building services for link building practices. As we all know that link building is time consuming as well not as easy as it seems to be. Even website does not search engine ranking without any links to it. When a website owner does not do all this self then it is pretty obvious that he hires a Link building company on which he can trust and rely. If you are also in search of such company link building services make sure that you will get the best and reliable links which will surely give good results and increase visibility and traffic as well on your site.
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Link Building Technique
The latest way to get links from blogs is from popular social bookmarking sites. If you have thousand quality links pointing to your site, that say book store Keyword, then you are going to be ranked highly for this term. The remaining 1% of getting top rankings is just including keyword book store at proper places on a web page. Another most powerful ways to get links are articles, because they are always in-demand by website publishers, blog owners, and Ezine writers. These publishers search article directories looking for articles to re-publish. Then, we get credit for our work, and link back to our site, through a short four line resource boxes at the end of our article.
While forum Postings can be short and do not require much effort, submitting articles to directories can be more time consuming, because generally articles are longer than posts, and need careful thinking while writing them. But, it is also worth and it is not so difficult to do. Social bookmarking sites are places, where visitors categorize content using tags or keywords. You can encourage users to tag your sites with plug ins.
One of the online promotion techniques are online press releases. It is slightly differ from traditional kind, it is designed more to generate traffic and back links. Online press release are so effective and there are dozens of free press release distribution sites around the web, such as pr web, pr leap, click press. After few days, your press release are then, get picked up from sites like Google news. Many people search Google news and syndicate press releases via rss feeds onto their website as content, you can generate up to over a thousand back links, if you hit the right topic.
Forums are central place, where you are able to reach a large majority of your market place. And, this is why, participating in them is so important. You can find forums to participate in it at big boards, Google groups, yahoo boards forums allowed to give your business information in signatures. Use anchor text inside, such as having the link to your website. A signature is like a resource box, that goes after your name. Here you can link to your website, and tell the readers, why they should visit. I look for forums that has over 10,000 members, and read the rules of forums to
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