Many people believe that all backlinks are built the same. That is furthest away from the truth. Some backlinks are appreciated way better than others. One of those highly appreciated backlinks is .gov backlinks.
.gov backlinks originate from government related sites. Since governmental websites are managed by governments, a backlink from those sites means a lot more in Google’s eyes compared to backlinks that come from websites managed by mere individuals.
Generally, backlinks are considered a s a “referral” to contents on your website. If governmental sites are willing to “refer” your site, it means that your site has high level of relevancy and the facts provided on your website has a high degree of integrity and accuracy.
Google prioritize user experience in their business. So, if your site is referred to by .gov websites, it is natural that these backlinks are credited generously by Google — which means, much higher SERPs!
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